Bellgrove Lenders, a small-business funding broker in Appleton, Wisconsin, answers common questions here: what a broker does, which option suits which cost, what applying involves, mixing personal and business money, and local Wisconsin questions. Every approval, decline, rate and term on a request comes from a lending partner.
About Bellgrove Lenders
Is Bellgrove Lenders a lender?
No. Despite the name, Bellgrove Lenders is a broker, not a lender.
Where is Bellgrove Lenders?
At 123 S Appleton St, Appleton, WI 54911. Nearly every request is worked by phone and email.
Is this Appleton, Wisconsin or Appleton, Minnesota?
Appleton, Wisconsin. Appleton, Minnesota and Appleton City, Missouri are different places.
What kinds of requests fall outside Bellgrove's work?
Personal, payday, auto title and home loans, plus agriculture and trucking requests. Business funding only.
Choosing an option
How do I tell which option suits my business?
Begin with the cost being covered and the way the money will return. The comparison page lines up all six.
Is a merchant cash advance a form of borrowing?
No. The funder is buying a share of receipts the business has not yet earned. The merchant cash advance page covers holdbacks, factor rates and stacking in detail.
Do I need collateral?
It depends on the option and the partner. Equipment and inventory financing usually use the asset itself; other options may use a lien on business assets or a personal guarantee.
Personal money and business funding
Is a personal loan a sensible way to fund a business?
Some people do, but Bellgrove does not arrange personal loans. Mixing the two blurs the line between the owner's credit and the business's, and makes the business's own records harder for a partner to read. Talk to your accountant first.
Can an owner lend their own money to the business?
An owner can put personal money in, either as a loan to the business or as an investment in it. Partners will ask about any owner loans, so record the amount, terms and repayments in writing. Your accountant or attorney can set it up properly.
Does my personal credit come into it?
Usually, yes, especially for a small or young business. Many offers also include a personal guarantee.
Applying
Which details go on the online form?
Your full name, phone, email and business name; a pick each for time in business, annual revenue range and requested amount range; and a consent box. We cover what the money is for once we are on the phone.
What records should I have ready?
Recent business bank statements, tax returns, a list of existing debts and any quote or invoice. How it works lists what partners review.
Can Bellgrove tell me my rate or approval odds?
No. Only a partner can decide or price a request, after its own review.
Local questions
Does Bellgrove work with businesses outside Appleton, WI?
Yes. Owners in Outagamie County and nearby Calumet and Winnebago County communities reach us by phone and online; the service areas page lists them.
Where can I find free help in the Fox Cities, WI?
The guides page links the Fox Cities directory, Wisconsin guides and the payment calculator, and the blog has short local pieces.
By Bellgrove Lenders · Updated
